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Kowloon east festival
Overview
Kowloon East area is mixed with new and old districts, and also an essential commercial area. To create social connections with all these elements, an event idea comes up.
九龍東的發展融合了舊區及新區的元素，再加上附近商業大廈發展蓬勃，令九龍東這個地方逐漸變得重要。因此領匯希望能夠以一個活動為這個地區帶來活力，連結這個生活區裡不同的人。
Research
We made research on similar events like Summer Fest and also Taiwan's weekend events. We noticed that it is important to create a chill and relaxing atmosphere as a weekend event.
我們參考了相類似的活動，例如中環海濱的中環夏誌，以及一些台灣的週末市集活動。我們留意到雖然活動內容都大同小異，但整體的氣氛應該有一種輕鬆寫意的感覺，才能夠吸引到平時工作忙碌的都市人。
To begin with, we will introduce Kowloon East area, the stories in the society can attract people to discover the enchantment of this place, so they will be interested in Kowloon East Festival.
Breathing is the main theme in our idea, as it reflects our lives' situations. If our lives are getting too busy, we will be hyperventilate. It is time for us to breath and relax, enjoy the every moments in our lives.
透過介紹九龍東海濱區，讓大眾了解該區變化及故事，再推廣九龍東健康生活節，吸引大眾前來遊玩放鬆之餘，順便可以發掘該區魅力之處。而呼吸其實反應你的生活，香港生活節奏急促，令我們長期處於繃緊狀態，香港人需要抖抖氣，正是需要認真享受生活，好好呼吸。
Idea
We used hand drawing style to present our idea, which can make the visuals look more relaxing and simple. We mainly rely on the beautiful views at habour, and add some simple graphics and copy-writing to attract people.
為了令整個感覺呈現輕鬆的氣氛，我們主要以舒服的海濱攝影為主，加上手繪元素及簡單文字訴說故事。整體亦會以白色、綠色及藍色為主，白色與呼吸做一個呼應，而綠色及藍色這些顏色能夠代表海濱自然的感覺。
Execution
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