Graduate trainee programme
Overview
Graduate Trainee Programme in Fimmick is a 24 months programme for fresh graduates better equip themselves in digital marketing. The promotion need to highlight the programme features, requirements for entry, and to attract fresh graduates to register the programme.
Graduate Trainee Program是一個為期24個月的畢業生計劃，希望讓更多剛剛畢業的學生能夠認識數碼營銷，並且在這個行業發展。整個宣傳主要介紹計劃的特點，參加條件，並且吸引他們報名。
screenshots of videos
Final Output
I adopted a abstract and simple visual style as I believe younger people love to get information in a quick and easy-understand way. Also, the copywriting was around 5-6 words in order to make the whole message short and concrete.
整個創作的畫面我使用了抽象以及簡單的風格，因為我們都認為年輕人希望能夠儘快獲得資訊，並且內容是容易理解的。大多數trainee program的宣傳片段都是冗長的訪問片段，令人難以集中精力。因此文案的部份也希望儘量能夠控制在5-6個字內，讓訊息簡單明瞭。
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