Adage Young creative
cover
competition
2019
Overview
To inspire others to think about the destructive effect of beauty stereotypes and/or alternatively, how more inclusive ideas can benefit society.
Adage Young Creatives Cover Competition是每年一次的比賽，30歲以下的設計師都能參加，而每年的題目都不一樣。2019年的比賽目的是讓人思考人們對beauty的刻板印象，並且對這個社會的影響。
Research
According to the study, the perception on body shape can be changed after spending 30mins on media. (Amanda Pauley, 2018) People are unhappy with their own physiques after exposure on the social media. Advertisements, fancy pictures on social media can definitely shape the standards of beauty and create destructive effect of beauty stereotypes.
根據調查研究，瀏覽媒體30分鐘後，人們對身型的認知就會產生改變。許多人受社交媒體影響，令他們不滿自己的體型。社交媒體能夠影響人們對於美的標準，甚至產生對一些刻板印象例如瘦即是美。
Thinking Process
As Venus de Milo represented "love and beauty", I used it as the visual device on this design. The big hand is holding her like a kind of control. She is trapped by the likes in social media and follow the trend to make herself "look better". The message behind the poster is to criticize the social media's negative impact on beauty standards.
維納斯一直象徵著愛與美，因此我使用她作為封面設計的主角，去詮釋新社會社交媒體如何影響著美的標準。她背後的手象徵著被控制，而畫面也加入了一些社交媒體的元素例如讚好和愛心，指出社交媒體會對美的標準產生的負面影響。